Key Management

Chew Hon Foong (Roland)

Managing Director/Group Chief Executive Officer

Chew Hon Foong, a co-founder of the Group, brings with him approximately 37 years of experience in the home linen industry. He has been instrumental in the development, growth and success of Yoong Onn.

He started his career in 1979 with Yoon On, a partnership company, which is involved in trading and retailing of textiles and home linen. With his strong business acumen, he was involved in developing and creating our own brands of bed linen which was marketed under the names Diana and Novelle in 1982.

In 1988, together with Chew Hon Keong, he established Syarikat Yoong Onn Sdn Bhd and took over the entire business of the partnership company, Yoon On. His main intention is to expand the business to include international trades. Besides overseeing the Group activities, he is actively involved in creating fabric designs for both the mass and niche markets. He has extensive experience in the development and creation of home linen designs and he is currently heading our Group’s in-house design team. He is mainly responsible for the overall operations of our Group with emphasis on strategic business planning and promoting brand equity of our products.


Chew Hon Keong (Raymond)

Executive Director/Group Chief Operating Officer

Chew Hon Keong, a co-founder of the Group, has approximately 37 years of experience in the home linen industry. His career started in 1979 when he joined Yoon On, a partnership, which is involved in trading and retailing of textiles and home linen. He also assisted in establishing SYOSB in 1988.

As the other partner of Yoon On, he was also involved in many aspects of the business in textiles and home linen, which includes technical specification in fabrics. His capability has enabled our company to develop new range of product to cater for different markets and industries.

With an in-depth knowledge in the production processes, he together with Chew Hon Foong undertook the construction of our Nilai manufacturing plant for our Group’s manufacturing operations. He is primarily responsible in overseeing the overall management and strategic business development of our Group with emphasis on product development and product research.

Chew Hon Yoong (Eric)

Head of Production

Chew Hon Yoong graduated in 1981 with a Bachelor of Engineering Degree from the University of New South Wales, Australia.

He joined the Group in the year 2000, and was involved in the construction of our Group’s manufacturing plant at Arab-Malaysian Industrial Park, Nilai and now spearheads the full manufacturing function of our Group.

He is currently responsible for managing the production of home linen and homeware products. He has contributed significantly in providing technical expertise in our Group’s manufacturing operations, including our development of processes and automation in manufacturing from cutting, sewing and stitching as well as packing and packaging of our end products.

Chew Hon Yoon (Nelson)

Head of Business Development

Chew Hon Yoon joined Yoon On in 1983, and has approximately 33 years of extensive experience in the home linen industry in Malaysia. He is mainly responsible for developing our Group’s marketing plans focusing on sales and marketing activities and new business developments locally and abroad.

Tan Peng (Jon)

Group Chief Financial Officer

Tan Peng is a member of the Malaysia Institute of Certified Public Accountants (MICPA), the Chartered Institute of Management Accountants (CIMA) and the Malaysian Institute of Accountants (MIA).

He has vast experience in the corporate sector and has been involved in corporate exercises including reverse-take-over, merger and acquisition, initial public offer and corporate restructuring.

He joined the Group in 2006 as the financial controller, and currently oversees our Group’s financial and corporate matters.

Sun Kien Keong (Jimmy)

Head of Sales and Marketing

Sun Kien Keong obtained his Diploma in Fashion Design from Allan School of Design in 1982.

He joined the Group as Marketing Manager and assumed the post of Marketing Director of one of the Group’s subsidiaries in 2005. He is currently responsible for sales and marketing and business expansion of our Group.

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